Privacy Policy – Least

Introduction

This Privacy Policy explains how Least Industries (Pty) Ltd (“Least”, “we”, “our”, or “us”) collects, uses, and protects your personal information when you use our mobile application, website, and related services (collectively, the “Platform”).

By using Least, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, and account details you provide when registering.

  • Usage Data: Interactions with the app, shopping lists created, and browsing activity.

  • Device Data: IP address, device type, operating system, and app performance analytics.

  • Location Data (optional): If you enable location services, we may use it to suggest nearby retailers.

2. How We Use Your Information

We use collected data to:

  • Provide and improve our services.

  • Compare grocery prices across retailers.

  • Personalize your shopping experience.

  • Send updates, promotional offers, and service-related communications.

  • Monitor app performance and detect/prevent fraud.

3. Legal Basis for Processing (POPIA & GDPR)

  • We process your personal information based on:

  • Consent (e.g., marketing communication opt-in).

  • Contractual necessity (e.g., account creation and usage).

  • Legal compliance (where required by law).

  • Legitimate interests (e.g., service improvement, fraud prevention).

4. Sharing of Information

  • We do not sell your personal information.

  • We may share data with:

  • Service providers (cloud hosting, analytics, payment processors).

  • Retailers/partners only when necessary to provide price comparison results.

  • Legal authorities if required by law, regulation, or to protect our rights.

5. Data Retention

  • We retain your personal information only as long as necessary for service delivery or legal obligations.

  • You may request deletion of your data at any time (see Section 8).

6. Data Security

  • We implement industry-standard encryption and security measures to protect your information.

  • However, no system is 100% secure. You use the Platform at your own risk.

7. Your Rights (POPIA & GDPR)

  • You have the right to:

  • Access and request a copy of your personal information.

  • Correct or update inaccurate information.

  • Request deletion (“right to be forgotten”).

  • Object to certain types of processing (e.g., direct marketing).

  • Withdraw consent at any time without affecting prior lawful processing.

8. Children’s Privacy

Least does not knowingly collect data from children under 18 years old. If you believe a child has provided us information, please contact us to remove it.

9. International Data Transfers

If you access Least from outside South Africa, your data may be transferred and stored in other jurisdictions. We ensure appropriate safeguards are in place for such transfers.

10. Changes to this Policy

  • We may update this Privacy Policy occasionally. Updated versions will be posted on the Platform with a new “Last Updated” date.

11. Contact Us

For privacy concerns, requests, or complaints, please contact us:

Email: support@least.co.za

Address: 155 West St, Sandown, Sandton, 2031