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Digital Content Creator

Project Overview


We are collaborating with content creators to produce a two-part video campaign that introduces audiences to The Least App, showing how it simplifies grocery shopping and everyday living. Both videos will be professionally shot and produced by Least PTY with a cinematic lifestyle look.

Objectives


  • Tell authentic lifestyle stories that resonate with audiences.

  • Showcase how the app makes shopping smarter, simpler, and more convenient.

  • Encourage audiences to download the app and engage with creator-led shopping lists.

  • Drive new sign-ups through social engagement and shared lists.

Deliverables


Each content creator will feature in two videos, both filmed by Least PTY:

1. Lifestyle Video:

  • Cinematic lifestyle-focused video featuring you.

  • Showcases how you integrate the app into your everyday life.

  • Highlights the convenience and simplicity of organising all groceries in one view.


2. Shopping List Video:

  • Captures you creating your own shopping list in the app.

  • Demonstrates how easy it is to build, save, and share lists.

  • Ends with a clear call to action: encouraging followers to download the app and explore your public shopping list.

Content Guidelines


  • Tone & Style: Relatable, lifestyle-driven, cinematic but authentic.

  • Key Message: The app simplifies grocery shopping and makes it easy to share lists.

  • Mandatory Elements:

    • Show the app in action.

    • Share your personalised shopping list.

    • Clear CTA for audiences: Download the app and view your list.

Distribution


  • Final videos will be shared on creators’ social media platforms.

  • Shopping lists will be published within the app, with links for followers to access them.

  • Least PTY will also distribute campaign content across its official platforms.

Ownership & Rights


  • All videos (lifestyle and shopping list) will be produced and owned by Least PTY.

  • Content may be repurposed across digital, social, and campaign channels.

Call to Action


  • Lifestyle Video: Show how the app enhances your everyday shopping experience.

  • Shopping List Video: Share your public shopping list and invite your community to download the app and try it themselves.

The campaign is about simplifying shopping, inspiring lifestyles, and building community through shared shopping lists.

Call to Action


  • Lifestyle Video: Show how the app enhances your everyday shopping experience.

  • Shopping List Video: Share your public shopping list and invite your community to download the app and try it themselves.

The campaign is about simplifying shopping, inspiring lifestyles, and building community through shared shopping lists.

Call to Action


  • Lifestyle Video: Show how the app enhances your everyday shopping experience.

  • Shopping List Video: Share your public shopping list and invite your community to download the app and try it themselves.

The campaign is about simplifying shopping, inspiring lifestyles, and building community through shared shopping lists.